Stella McCartney will show creations from her eponymous label at London Fashion Week for the first time this February.In a similar fashion to British designers such as John Galliano, McCartney has favored Paris Fashion Week since launching her own label in 2001.
The former creative director of French fashion house Chloé’s biannual catwalk shows always take place in the French capital, while other British fashion houses such as Burberry and Mulberry prefer to support London.
But WWD reports that next season, on February 18, the British designer will unveil an additional one-off capsule collection during London Fashion Week, which has been opened for the last seven seasons by Irish creator Paul Costelloe.
Although there are currently few details on the one-off collection, it will be available in Stella McCartney stores, onstellamccartney.com and via selected retailers worldwide in May.
February’s runway show could be linked to the London 2012 Olympics as McCartney is Adidas Team GB’s creative director. As well as designing uniforms for British athletes, UK Olympic enthusiasts can purchase sportswear from the line in stores such as JD Sports and John Lewis.
February will also see McCartney celebrating the World of Stella at London department store Selfridges from January 26 to February 14. The event, which previously took over the Isetan department store in Tokyo back in August, will see her launching her fragrance and ready-to-wear lines as well as showcasing her children’s, lingerie, sunglasses and Adidas by Stella McCartney collections.
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