Erdem, Christopher Kane and Jonathan Saunders have been announced as nominees for the inaugural New Establishment prize at the British Fashion Awards.
The new accolade was announced a mere 24 hours before the annual industry awards ceremony, which takes place November 28 at London's Savoy Theatre.
The new prize has been created to recognize designers that have helped develop a new movement in British style, having a direct impact on the way British women dress.
According to The Britisch Fashion Council, Erdem, Kane and Saunders were selected for their business growth, generating an international buzz with their collections and putting on impressive London Fashion Week shows. See video highlights from all three labels' Spring/Summer 2012 Video shows inside the post:
Amazing fashion / glamour work of two artists in different sectors
