Fashion fans who can't afford Oscar de la Renta's elaborate runway creations will be able to get their own fix as the label is launching a stationery collection. Following
in the footsteps of brands including Tiffany & Co. and Mulberry, the label has created a stationery set adorned in bows and other common
Oscar de la Renta motifs.
WWD reports December 21 that the
fashion house is launching note cards, invitations and place cards
thanks to a deal with US luxury stationery firm Mrs. John L. Strong.
This is the latest expansion from Oscar de la Renta, with the company
announcing earlier this month the launch of a childrenswear collection
for Fall 2012.
Prices for the stationery set start at $50 for a set of 12 place cards wrapped in glassine paper, with items to go on sale at www.oscardelarenta.com, Oscar de la Renta boutiques and the Mrs. John L. Strong Boutique on Madison Avenue in New York.
The label's expansion into stationery
comes at a time when fashion houses are increasingly coming up with
unexpected items to adorn with their trademark style. A
faux-crocodile-skin coffee-cup holder is available on Jimmy Choo's
website for $165, while Hermès uses leftover scraps to make real
crocodile skin coffee-cup holders retailing for $250.
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